Parody / Representation /
Commodity fetishism
In Karl Marx's critique of political economy, commodity fetishism is the perception of the social relationships involved in production, not as relationships among people, but as economic relationships among the money and commodities exchanged in market trade.
Context: Hair Salon Advert
Subject / content / compostiton: Woman being beaten by Man, Woman still has styled hair, Man above the woman can be seen as hierachy, Woman sat down; submissive
Audience: People who want hair styled, Women mainly?
Purpose: To advertise to a male audience that want haircuts as well or want their women to
Method of production: Magazines, billboards, posters
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